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Leadership and entrepreneurship have mostly been treated as separate topics in the business literature. In this book, Po Chung and his coauthor, Saimond Ip, have totally integrated the two and developed a unique approach, which has important lessons for the startup entrepreneur as well as the corporate leader.


And all this is based on the story of the globalization of DHL, which is the quintessential Hong Kong success story. I recommend this book to the practitioner and the business theorist alike.


Victor Fung
Chairman of Li & Fung Group





If you are ready to become vastly successful and omni-profitable, read this great and illuminating book— now! Po Chung is one of the all-time great thinkers, leaders, and businessmen. I am happy to say that he is my friend and advisor. Drink deeply of his wisdom and advice and you will be forever thankful.

Mark Victor Hansen
Co-creator of the #1 New York Times
best-selling series
Chicken Soup for the Soul® and
coauthor of Cracking the Millionaire Code
and The One Minute Millionaire






If you only buy one business book this year, The First Ten Yards should be it. Po Chung helped build DHL International into a global corporation before ‘globalization’ was even a word, and now, like DHL, he delivers the goods on his entrepreneurial formula. The First Ten Yards teaches budding entrepreneurs how to turn a startup into a successful enterprise.

Harvey Mackay
Author of the New York Times #1 bestseller
Swim with the Sharks Without Being Eaten Alive




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your copy now!



22 March 2009 — Hong Kong book launch of The First 10 Yards.

Click here for the news release




     What we think



What is an entrepreneur?

To be or not to be?

Introducing The 5 Dynamics of Entrepreneurship model

Can the 5 Dynamics be taught?

Bio-computers and the Personal Operating System

On Repellant Character Traits





















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The 5 Dynamics of Entrepreneurship model and logo are the intellectual property of Po Yang Chung.
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